Pepe Jijon, formerly a mountain guide who conquered the seven summits and explored over 100 countries, found his calling when he purchased Finca Soledad in Ecuador's Intag Valley in 2010, seeking peace and connection with nature. Despite inheriting deforested land, Pepe and his team have planted 25,000 trees and transformed the 4-hectare coffee farm into a flourishing sanctuary where they cultivate premium Typica Mejorada, Sidra, and Geisha varieties. The farm utilizes the unique local ecosystem with partial shade systems that protect plants during dry seasons while allowing proper airflow when wet. Beyond coffee production, Finca Soledad represents Pepe's commitment to economic and environmental sustainability, primarily employing local women and single mothers to provide stable income and protect the community from the mining industry's negative impacts. For Pepe, whose experimental processing techniques set him apart from other farmers, Finca Soledad is more than a business—it's where he finds peace, creating an atmosphere of tranquility that contributes to the exceptional quality of his coffees.